situation: Team I.D. was contacted to visually rebrand Freedom, a traveling girls soccer team based in Pennsylvania. The previous logo was a clip art concoction which was difficult to reproduce on apparel and other team-branded collateral.
solution: 3 streamlined logo concepts were created keeping the name and patriotic theme intact while also taking into account other factors such as gender and the tradition of the sport.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/61d30649ccc27602008b988cfdd0483a/f0e98b5fb20b8409daa13c5b_rw_3840.jpg?h=05e38939db217ec6bf6c13958736ba45)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/61d30649ccc27602008b988cfdd0483a/2e1cdbd0df5250a901dbcc4c_rw_1200.jpg?h=a4c248851b22709eff1356fcbb1211ce)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/61d30649ccc27602008b988cfdd0483a/c101c0a1ead6bdc5a404629c_rw_1920.jpg?h=af55b617b3c7b141206884b9b9fdeb8f)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/61d30649ccc27602008b988cfdd0483a/f425926df8507753708da4f7_rw_3840.jpg?h=510d8df2e08235f6b2ddb7ec740f5d5f)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/61d30649ccc27602008b988cfdd0483a/00357570ce4737b080b11704_rw_1200.jpg?h=e72a5709e5c15796f4795ba97cb0ceaa)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/61d30649ccc27602008b988cfdd0483a/7bcb474252cc7018256508ab_rw_1920.jpg?h=5afd9a751420c1dbd6ce8fc8ad38d2d4)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/61d30649ccc27602008b988cfdd0483a/cd656b8b39c90298af7f0ed2_rw_3840.jpg?h=2728547d00ad9f24414c28ae1c0d62b4)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/61d30649ccc27602008b988cfdd0483a/771641a181d4b530cf250528_rw_1200.jpg?h=75a95ca375dda29e53546b3aa86eceb4)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/61d30649ccc27602008b988cfdd0483a/a0ae160f6134169dab2a254a_rw_1920.jpg?h=a32fe542b01f40b5bb9134a2fa5e6593)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/61d30649ccc27602008b988cfdd0483a/056f3c32ba8aae697ab2aaa2_rw_1200.jpg?h=9bdbabac7b1263200ceace8ed5c2835f)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/61d30649ccc27602008b988cfdd0483a/ed1da8cc-8592-409a-98e7-dfb6581efe1c_rw_1920.jpg?h=c8eed04fff66376f4beeb7d5968639d8)